EOS SYSTEMS APPOINTED OFFICIAL WECHAT PAY (MYR) MERCHANT ACQUIRER PARTNER BY HONG LEONG BANK

Photo 1 : From left to right: Leong Khai Ric, Chief Executive Officer of EOS Systems; Charles Sik, Managing Director of Personal Financial Services of Hong Leong Bank; Albert Tho, Head of E-Commerce & Project Management of Hong Leong Bank and Benjamin Lim, Business Development Director of EOS Systems

Photo 2 : From left to right: Charles Sik, Managing Director of Personal Financial Services, Hong Leong Bank and Leong Khai Ric, Chief Executive Officer of EOS Systems.

EOS SYSTEMS APPOINTED OFFICIAL WECHAT PAY (MYR) MERCHANT ACQUIRER PARTNER BY HONG LEONG BANK

KUALA LUMPUR , 20 February 2019 – EOS Systems Sdn Bhd (EOS Systems) recently became the first official merchant acquirer appointed by Hong Leong Bank Berhad (HLB) for WeChat Pay, a cashless payment system for online and in-store transactions within China’s top messaging app, WeChat.

EOS Systems also provides both online and offline WeChat marketing services and solutions that help transform the way Malaysian companies market themselves through their WeChat Official Accounts (OA) to both local and international consumers.

“As the first WeChat Pay merchant acquirer for Hong Leong Bank in Malaysia, EOS Systems is now in a unique position in supporting the HLB’s digital aspirations by delivering marketing services and digital solutions to help grow local businesses at an accessible cost,” said Leong Khai Ric, Chief Executive Officer of EOS Systems, an IT and marketing services company.

“As demand continues to grow for cashless transactions, so will the number of retail transactions passing through this platform. We believe that strong presence on WeChat gives local retailers a cost-effective method of having greater exposure to a wider market. Enabling WeChat pay allows them to capture this potential,” he added.

Usage of both RMB Cross-Border payments which mainly cater to tourists from China as well as for local WeChat Pay (MYR) transactions are on the upwards trend, spurred by the ease of use, availability of RM WeChat Wallet and WeChat popularity among younger consumers.

In Malaysia, there are more than 20 million active users, of whom more than 85 percent are aged between 18 and 35.

Malaysia is the first country outside of China and Hong Kong where WeChat Pay users could use local currency for payment, and HLB’s customers were the first users outside of those jurisdictions to be able to link their debit cards to the e-wallet for local transactions.

EOS Systems provides all-in-one payment terminals and systems to merchants for online and retail outlet transactions. It also provides marketing services to help merchants who are tapping on the huge pool of WeChat users in Malaysia through a one-stop platform for marketing, promotions and loyalty programmes.

EOS Systems provides back-end services from the creation of merchants’ OAs, to OA customisation and the development of “mini-programmes”, enabling merchants with an effective centralised customer engagement platform. OAs operate as merchants’ and brands’ official presence on WeChat and are used to interact with consumers.

By partnering with Hong Leong Bank, as a leader in the digital banking space and pioneer in the WeChat Acquiring business in Malaysia, EOS System is in an advantageous position to further enhance cashless payment initiatives within the local retail industry.

For more information, visit EOS Systems at https://eos-systems.net/

-ENDS-  

HONG LEONG BANK CHINESE NEW YEAR 2019 CAMPAIGN (Mandarin Version)

Photo Caption: 

Photo 1 : 豐隆银行个人金融服务部董事经理石万锦（Charles Sik）（左）以及

豐隆银行集团董事经理兼首席执行员Domenic Fuda（右）

Hong Leong Bank CNY campaign video link : https://www.youtube.com/watch?v=2lxYDEfHdcU&t=27s

豐隆银行今年新春将送出

超过1800万令吉的奖品奖金给消费者

豐隆银行一年之计在于春农历新年特备活动推出各种互动环节及促销优惠

鼓励马来西亚人为建立强大的经济基础迈出第一步

（吉隆坡1月31 日讯）一元复始，万象更新！虽然在新春佳节办年货、换新装是一种惯例，但是在新年伊始，储蓄也是传统习俗。有鉴于此，豐隆银行隆重推出新春特备活动一年之计在于春（Good Things Begin in Spring）并送出超过1800万令吉的奖品奖金给消费者，特别是给予那些为建立强大经济基础而迈出第一步的人，以便他们在未来能够实现自己的梦想。

豐隆银行集团董事经理兼首席执行员Domenic Fuda指出，这项活动不只是符合华人传统文化，那就是一年之计在于春，同时也符合豐隆银行的长期宣传活动——”为梦想播种”（Seeding Dreams），即鼓励人们尤其是年轻人培养储蓄习惯，及早理财，建立强大的经济基础 。

“农历新年不只是一个佳节庆典。它是人们为梦想播种的大好时机，尤其是为他们个人和挚爱建立一个稳固的经济基础。事实上，在立春存钱也是马来西亚人的习惯。我们希望透过这个传统习俗来鼓励马来西亚人在这个新春佳节开始为梦想播种，善用我们的金融产品和服务以及诱人的促销和超过1800万令吉的奖品奖金。”

为了生动地传达这个讯息，豐隆银行也推出一部温馨贺岁微电影《还债》（Pay Back Time）。影片讲述一位母亲要求女儿在上班之后必须给家用 。但是，女儿并不知道原来母亲悄悄地把这笔钱存在银行帮她储蓄，为她的未来打造稳健的经济基础。

豐隆银行个人金融服务部董事经理石万锦（Charles Sik）说：”豐隆银行希望培养年轻人健康的理财习惯，鼓励他们及早为梦想做好准备。 俗语说’一年之计在于春，一日之计在于晨’。 不管你是为自己还是为挚爱储蓄，我们希望您在新年伊始就做出一个正确的选择，为建立强大的经济基础踏出第一步，因为豐隆银行在今年的农历新年推出了各种令人欣喜万分的促销活动。 ”

从1月22日至2月22日， 豐隆银行会配合一年之计在于春活动而推出多项消费者和企业银行促销，包括特别利率及回扣。一些主要的消费者促销包括：

• 开设一个豐隆银行薪资户口/-I 。每月固定存款并享受高达RM280的现金奖励。
• 定期存款年利率30%p.a. 。
• 佳节期间的花费将享有奖励和现金回扣：
  • 申请并使用新的豐隆银行信用卡来购买杂货并获得高达RM188 的现金回扣
  • 使用豐隆银行信用卡或借记卡连续3天将获得8%的现金回扣

针对年幼的消费者，豐隆银行也推出了令人欣喜的数码互动环节：

• 电子红包– 采取无现金方式轻松发红包， 每日会有8位幸运儿有机会赢取RM8,888的奖金
• 扩增实境（AR）滤镜– 制作专属于你的新春祝福视频并转发至社交媒体，你就有机会赢取网上购物礼券
• 豐隆银行Connect CNY BLOOM 游戏– 轻松玩游戏，赢取丰富奖品

欲知更多促销详情，欢迎浏览www.hlb.com.my/cny

–完–

About Hong Leong Bank Berhad

For further information, please visit www.hlb.com.my or contact:

HONG LEONG BANK REWARDS CONSUMERS WITH OVER RM18 MILLION GIVEAWAYS THIS CNY

Photo 1 : Left to Right: Mr. Charles Sik, Managing Director of Personal Financial Services and Mr. Domenic Fuda,Group Managing Director and Chief Executive Officer of Hong Leong Bank.

Hong Leong Bank CNY campaign video link : https://www.youtube.com/watch?v=2lxYDEfHdcU&t=27s

HONG LEONG BANK REWARDS CONSUMERS WITH OVER RM18 MILLION GIVEAWAYS THIS CNY

Hong Leong Bank’s Good Things Begin in Spring CNY campaign to spur Malaysians into taking the first step in seeding a strong financial foundation for their future with exciting engagements and promotions

Kuala Lumpur, 29 January 2019: While it’s common to start the Lunar New Year with buying or obtaining new things to signify a new beginning, andspending money on auspicious celebrations and festivities to usher in prosperity, starting the year with savings is also a well-practiced tradition.With that in mind, Hong Leong Bank Berhad (‘HLB’ or ‘the Bank’) has launched its Chinese New Year campaign Good Things Begin in Spring with over RM18 million worth of giveaways to reward consumers who take the first steps towards building a stronger financial foundation today so that they can achieve their dreams tomorrow.

Domenic Fuda, Group Managing Director and Chief Executive Officer of HLB said that the campaign is not only in tune with the Chinese belief that the Lunar New Year or Spring Festival is a time to start early planning for a great year ahead, but also in line with the Bank’s long-term campaign, ‘Seeding Dreams’ which promotes the cultivation of a savings habit and early planning for a stronger financial foundation for the future especially amongst the younger generations.

“Chinese New Year is more than just a celebration of a new lunar calendar; it is an auspicious period for people to start seeding their dreams for the future, especially when it comes to ensuring a solid financial foundation for themselves and their loved ones. In fact, saving and depositing cash on Li Chun, the beginning of Spring is a popular practice amongst Malaysians. Leveraging on this great tradition, we want to encourage Malaysians to take the opportunity to start seeding their dreams through our financial products and services, sweetened by a range of attractive promotions and rewards of more than RM18 million,” added Fuda. 

To bring the campaign message to life, HLB has also introduced its heart-warming Chinese New Year brand film, entitled ‘Pay Back Time’, showcasing a mother who expects her daughter to start contributing back to the household once she starts working. Unbeknownst to the daughter, her monthly cash contribution was her mother’s way to apportion some savings to help her build a stronger financial foundation for the future.

HLB hopes to promote the cultivation of healthy financial habits especially amongst the younger generations in seeding their dreams as early as possible. “There is an old Chinese saying that goes, “A year’s plan starts with spring; a day’s plan starts with early morning “. Whether you are saving for yourself or your loved ones, we hope you take the opportunity to start the year right by taking that first step towards securing a stronger financial foundation especially with the exciting promotions that the Bank has lined up for this Chinese New Year,” said Charles Sik, Managing Director, Personal Financial Services of HLB.

Under the Good Things Begin in Spring campaign, HLB will roll out a series of consumer and business banking promotions which include special rates and rebates from January 22^nd till February 28^th. Some of the key promotions for consumers include:

• Opening of new salary account/-i with HLB. Make consecutive monthly deposits and get rewarded with up to RM280 cash.
• FD 4.30%p.a.
• Rewards and cashback for your festive spending :   
• Apply and spend on a new HLB credit card and get cashback up to RM188 on your groceries
  ØUse any HLB credit or debit card for 3 consecutive days and get 8% cashback

Catering to the younger customer segment, HLB has also come up with exciting digital engagement including:

• E-Angpow – go cashless and send angpows with ease and 8 winners stand to win RM8,888 daily
• AR Filters – create your own CNY greetings and share it on social media and stand to win online shopping e-vouchers
• Hong Leong Connect CNY BLOOM Game – play the game for fantastic prizes    

For more information on all these exciting promotions, please visitwww.hlb.com.my/cny

-END-

About Hong Leong Bank Berhad

For further information, please visit www.hlb.com.my or contact:

HONG LEONG BANK SEEDING DREAMS OF PROSPERITY WITH ‘GOOD THINGS BEGIN IN SPRING’ CAMPAIGN, REWARDING CONSUMERS WITH MORE THAN RM18 MILLION WORTH OF GIVEAWAYS THIS CNY

Photo Caption: 

Photo 1 : Left to Right: Mr. Charles Sik, Managing Director of Personal Financial Services and Mr. Domenic Fuda,Group Managing Director and Chief Executive Officer of Hong Leong Bank.

HONG LEONG BANK SEEDING DREAMS OF PROSPERITY WITH ‘GOOD THINGS BEGIN IN SPRING’ CAMPAIGN, REWARDING CONSUMERS WITH MORE THAN RM18 MILLION WORTH OF GIVEAWAYS THIS CNY

Kuala Lumpur, 29 January 2019: For thousands of years, the Chinese usher in the Lunar New Year, also known as the Spring Festival with a firm belief that “a year’s plan starts with spring; a day’s plan starts with early morning” (一年之计在于春, 一日之计在于晨). In line with this, Hong Leong Bank Berhad’s (‘HLB’ or ‘the Bank’) has launched Good Things Begin in Spring with over RM18 million worth of giveaways to reward consumers who take the first steps towards building a stronger financial foundation today so that they can achieve their dreams of tomorrow.

Domenic Fuda, Group Managing Director and Chief Executive Officer of HLB said that the campaign is not only in tune with the Chinese belief that the Spring Festival is a time to start early planning for a great year ahead, but also in line with the Bank’s long-term campaign, ‘Seeding Dreams’ which promotes the cultivation of a savings habit and early planning for a stronger financial foundation for the future especially amongst the younger generations.

“Chinese New Year is more than just a celebration of a new lunar calendar; it is an auspicious period for people to start seeding their dreams for the future, especially when it comes to ensuring a solid financial foundation for themselves and their loved ones. In fact, saving and depositing cash on Li Chun, the beginning of Spring is a popular practice amongst Malaysians. Leveraging on this great tradition, we want to encourage Malaysians to take the opportunity to start seeding their dreams through our financial products and services, sweetened by a range of attractive promotions and rewards of more than RM18 million,” added Fuda.

To bring the campaign message to life, HLB has also introduced its heart-warming Chinese New Year brand film, entitled ‘Pay Back Time’, showcasing a mother who expects her daughter to start contributing back to the household once she starts working. “In many Asian families, parents expect their children to give a portion of their earnings to them as soon as they start working, not as a payment for their years of care and parenting, but as a way to apportion some savings for their children to help them build a stronger financial foundation because they know savings are not always prioritized,” said Zalman Zainal, Chief Marketing and Communication Officer of HLB.

“With this brand film, we see how the love and wisdom of Ah Girl’s parents in helping her save some of her salaries from the start of her career have helped her to capitalize on opportunity when it presented itself. Hopefully, more consumers can take that first step towards cultivating the habit of savings, whether for themselves or for their loved ones and take advantage of the exciting promotions that the Bank has lined up for this Chinese New Year,” added Zalman.

Under the Good Things Begin in Spring campaign, HLB will roll out a series of consumer and business banking promotions which include special rates and rebates from January 22^nd till February 28^th. Some of the key promotions for consumers include:

• Opening of new salary account/-i with HLB. Make consecutive monthly deposits and get rewarded with up to RM280 cash.
• FD 4.30%p.a.
• Rewards and cashback for your festive spending:
  • Apply and spend on a new HLB credit card and get cashback up to RM188 on your groceries
  • Use any HLB credit or debit card for 3 consecutive days and get 8% cashback

Catering to the younger customer segment, HLB has also come up with exciting digital engagement including:

• E-Angpow – go cashless and send angpows with ease and 8 winners stand to win RM8,888 daily
• AR Filters – create your own CNY greetings and share it on social media and stand to win online shopping e-vouchers
• Hong Leong Connect CNY BLOOM Game – play the game for fantastic prizes

For more information on all these exciting promotions, please visit www.hlb.com.my/cny

-END-

About Hong Leong Bank Berhad

For further information, please visit www.hlb.com.my or contact: