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Photo 1 : Left to Right: Mr. Charles Sik, Managing Director of Personal Financial Services and Mr. Domenic Fuda,Group Managing Director and Chief Executive Officer of Hong Leong Bank.


Hong Leong Bank CNY campaign video link : https://www.youtube.com/watch?v=2lxYDEfHdcU&t=27s




Hong Leong Bank’s Good Things Begin in Spring CNY campaign to spur Malaysians into taking the first step in seeding a strong financial foundation for their future with exciting engagements and promotions


Kuala Lumpur, 29 January 2019: While it’s common to start the Lunar New Year with buying or obtaining new things to signify a new beginning, andspending money on auspicious celebrations and festivities to usher in prosperity, starting the year with savings is also a well-practiced tradition.With that in mind, Hong Leong Bank Berhad (‘HLB’ or ‘the Bank’) has launched its Chinese New Year campaign Good Things Begin in Spring with over RM18 million worth of giveaways to reward consumers who take the first steps towards building a stronger financial foundation today so that they can achieve their dreams tomorrow.


Domenic Fuda, Group Managing Director and Chief Executive Officer of HLB said that the campaign is not only in tune with the Chinese belief that the Lunar New Year or Spring Festival is a time to start early planning for a great year ahead, but also in line with the Bank’s long-term campaign, ‘Seeding Dreams’ which promotes the cultivation of a savings habit and early planning for a stronger financial foundation for the future especially amongst the younger generations.


“Chinese New Year is more than just a celebration of a new lunar calendar; it is an auspicious period for people to start seeding their dreams for the future, especially when it comes to ensuring a solid financial foundation for themselves and their loved ones. In fact, saving and depositing cash on Li Chun, the beginning of Spring is a popular practice amongst Malaysians. Leveraging on this great tradition, we want to encourage Malaysians to take the opportunity to start seeding their dreams through our financial products and services, sweetened by a range of attractive promotions and rewards of more than RM18 million,” added Fuda. 


To bring the campaign message to life, HLB has also introduced its heart-warming Chinese New Year brand film, entitled ‘Pay Back Time’, showcasing a mother who expects her daughter to start contributing back to the household once she starts working. Unbeknownst to the daughter, her monthly cash contribution was her mother’s way to apportion some savings to help her build a stronger financial foundation for the future.


HLB hopes to promote the cultivation of healthy financial habits especially amongst the younger generations in seeding their dreams as early as possible. “There is an old Chinese saying that goes, “A year’s plan starts with spring; a day’s plan starts with early morning “. Whether you are saving for yourself or your loved ones, we hope you take the opportunity to start the year right by taking that first step towards securing a stronger financial foundation especially with the exciting promotions that the Bank has lined up for this Chinese New Year,” said Charles Sik, Managing Director, Personal Financial Services of HLB.


Under the Good Things Begin in Spring campaign, HLB will roll out a series of consumer and business banking promotions which include special rates and rebates from January 22nd till February 28th. Some of the key promotions for consumers include:


  • Opening of new salary account/-i with HLB. Make consecutive monthly deposits and get rewarded with up to RM280 cash.
  • FD 4.30%p.a.
  • Rewards and cashback for your festive spending :   
  • Apply and spend on a new HLB credit card and get cashback up to RM188 on your groceries
    ØUse any HLB credit or debit card for 3 consecutive days and get 8% cashback


Catering to the younger customer segment, HLB has also come up with exciting digital engagement including:

  • E-Angpow – go cashless and send angpows with ease and 8 winners stand to win RM8,888 daily
  • AR Filters – create your own CNY greetings and share it on social media and stand to win online shopping e-vouchers
  • Hong Leong Connect CNY BLOOM Game – play the game for fantastic prizes    


For more information on all these exciting promotions, please visitwww.hlb.com.my/cny




About Hong Leong Bank Berhad


For further information, please visit www.hlb.com.my or contact:

Vivian Tan

Corporate Communication & CSR

DID: +6032081 8888 Extn 61914

Email: [email protected]

Christine Wong

Corporate Communication & CSR

DID: +6032081 8888 Extn 61923

Email: [email protected]

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