Lee Siew Lian | Director
A lawyer by training but a journalist at heart, Siew brings more than 25 years of experience in the Malaysian media, in reporting, management and strategy to the team. She is also a published author, co-writing a book on the Port Klang Free Trade Zone scandal in 2012. Between 1993 and 2001, she covered business news with the Business Times, The Edge Financial Weekly and the New Straits Times. In 2004, she became the News Editor of the New Straits Times where she directed daily operations at the News Desk. In 2009, she established a change management unit reporting to the CEO of the New Straits Times. Siew an invaluable asset to the Millennium team since 2012, bringing with her a wealth of experience on both sides of the fence.
Lim Shee Pinn | Director
Shee Pinn is one of the founding partners of Millennium. In her previous life, she was a partner of Vintage Ventures, the first local marketing and public relations consultancy specialising in the hospitality industry. The brands she has worked with included Tourism Australia, Chivas, Martell, Champagne Mumm, MasterCard, and La Mer. She also wrote freelance for the New Straits Times, contributing lifestyle feature stories to the Life & Style section. She has lead the team on diverse accounts, from intellectual property to a wedding planning school. She was based in Sabah from 2011 to 2013 and was involved in work with certain government agencies and leaders in Malaysia’s second largest state.
Delivering your key messages to your target audiences
1. Media/Investor Relations
Engage with the media by sending them relevant, timely and newsworthy information.
The goal is to find opportunities to get coverage.
2. Crisis Communications
Strategise actions to protect and defend individuals or companies when faced with a challenge to your reputation in the media space.
3. Spokesperson Media Training
Prepare spokesperson to face and manage the media during an interview, a press conference/briefing, and when facing hot button questions.
4. Editorial Service
We help you with preparing the necessary written materials to facilitate the three disciplines above.
Specifically, we help you to:
– Map out your key messages with a Master Narrative.
– Identify target media and potential media opportunities.
– Liaise with the media on your behalf about the publication of a press release, an interview opportunity, or invite them to a media briefing.
– Draft press releases, backgrounders, factsheets, articles, and briefing documents.
– Identify hot button Q&As.
– Assist with preparing the spokesperson for media engagements.
Our focus is on mainstream daily media.
We do not cover social media.
We can recommend you to some great people in this area.