Workscope
Media Relations And Marketing Consultancy Work
Conceptualised and executed:
– Re–launch of Wyndham Estate wines via a media preview session at Bon Ton KL as well as a winemaker’s dinner at Gu Yue Tien with winemaker Brett McKinnon. Work scope covered activities conceptualization, media liaison, invitation and RSVP, co-ordination, guest speaker services and overall supervision of the launch events.
– Wyndham Estate Friday Lunch program – work scope covered sourcing of venue, hosting, guest speaker services, product highlights, media liaison and confirmation of guests attendance. The lunch was aimed at bringing guests an enjoyable wine and dine experience with many different types of cuisine at various restaurants (from Western to Chinese to even Vietnamese) around Klang Valley.
– Other marketing consultancy and PR work such as media interviews with winemakers, editorial and advertorial work, and trade & consumer promotional campaigns.